The challenge

A unique logo and intro animation was needed for the "For the Road" brand to showcase themselves effectively to their existing fans and newcomers. This logo had to inspire click-throughs, viewers and potential collaborators to interact with the social media couple and their videos.

Our solution

An engaging and minimalistic logo design was created for the brand. This design was inspired by the brand's mission to travel and visit all 32 states of beautiful Mexico, to gain a deeper understanding of the culture, history, diversity, and food of the nation. Additionally, it needed to give off the impression of movement and the couple's passion for mixing storytelling with travel content.